We are built on a simple belief – unexpected works. It means that the best idea is the one you never saw coming. The thing that catches you so off guard that you can‘t look away. And the only path to genuinely unexpected works is through creativity. For us, creativity is not just answering a brief and helping everyone sleep at night. But the creativity that is foreign, surprising, and interesting enough to cause jaws to drop and sales to soar.
Founded in 1997, we are one of the fastest-growing agencies in
the country. We are not part of any global agency and it implies that we don’t have
the luxury of using tools made by someone else for markets other than
That made us focus obsessively on the use of our understanding of
Bangladeshis and use that as an advantage over others.
We invested heavily over the years in finding like-minded people,
institution and bodies who share the same ideology.